creative director & copywriter
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Get the fresh outta here.

Get the fresh outta here.

To announce Kroger’s launch of a new grocery service inside Walgreens, we developed a campaign that captures the disbelief you feel after learning you can get fresh groceries at a drug store. Because you’d probably assume that Walgreens has like, Halloween candy and Hot Pockets. But realizing they have fresh food from a legit store like Kroger? That’s really unexpected. Enough to have you screaming, “Get the fresh outta here!” in the adult incontinence aisle.

Last-Minute Peppers :30

Avocados :06

Carnitas :15


Radio


Print + OOH

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Senior AD: Abby Gross
GCDs: Ross Saunders & Paulo Junger
Producer: Bree Hopenwasser
Director: Maggie Carey / Caviar
Editor/VFX: Merritt Duff / Union Editorial
Product Photographer: Sam Kaplan