It’s 2019. Feminism is mainstream and cool. A Forever21 “GRL PWR” shirt is on trend, but it doesn’t really help women in meaningful ways.
So for the 2019 Women’s Leadership Forum, we developed a line of feminist apparel that could make a real difference - that was still cute enough to make your Insta feed.
Merchandise
An on-site print ad encouraged conference attendees to visit the pop-up shop.
Microsite
Requests for Statement Piece continued after the event, so we expanded online to fulfill orders across the country.
A few are still available for purchase on Social Goods.
Abby Gross and I creative directed a kickass junior team, Tori Mortenson (AD) and MacKenzie Hart (CW).