creative director & copywriter
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Statement Piece

Statement Piece

It’s 2019. Feminism is mainstream and cool. A Forever21 “GRL PWR” shirt is on trend, but it doesn’t really help women in meaningful ways.

So for the 2019 Women’s Leadership Forum, we developed a line of feminist apparel that could make a real difference - that was still cute enough to make your Insta feed.

Merchandise

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An on-site print ad encouraged conference attendees to visit the pop-up shop.

 

Microsite

Requests for Statement Piece continued after the event, so we expanded online to fulfill orders across the country.
A few are still available for purchase on
Social Goods.

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Abby Gross and I creative directed a kickass junior team, Tori Mortenson (AD) and MacKenzie Hart (CW).