Black Friday in 2023 is confusing enough. Does it start Thursday? Is it everyday? What is God’s plan for me?
So when we found out Walmart’s big deals were dropping on Wednesdays in November,
we wrapped it in the only thing that’s ever made sense to me: Mean Girls.
With Tina Fey’s holy text as our guide, we brought back the iconic cast from North Shore.
We continued the characters’ stories in ways that would get the entire Internet talking *and* excited about Wednesdays.
And yes, Reddit, they are canon.
Jingle Bell Rockin’
The great thing about a YouTube Masthead media placement? The (time) limit does not exist!
After the big announcement ran on November 1st, we launched a new chapter every Wednesday, and even one for Cyber Monday. You go Cyber Monday!
Gretchen’s Wednesday :60
Cady’s Wednesday :60
Karen’s Wednesday :60
Damian’s Monday :60
We ended each spot with a teaser trailer to build hype for each character’s story dropping the following week, along with tons of social content like teasers & a return to Kevin G.’s roots…
new additions to the Mean Girls library of GIFs:
& even an IG Shop to dress like a Plastic. 💅
Press Coverage
Credits
Director: Lucia Aniello
Production: Hungry Man
Editors: Merritt Duff, Justin "Q” Quagliata, Ryan Stacom @ Union Editorial
Sound: Glen Landrum, Harbor
Color: Co3, Harbor
Finishing: Harbor
Talent: Creative License
CCO: Nikki Baker, Leslie Shaffer
ECD: Travis Parr
CD, Art Director: Abby Gross
CD, Copywriter: Sara Cummings
Producers: Rachel Tierney, Trevor Hembling, Chris Detoy
Addtl Creatives: Kayla Hall, Grace Geary, Caitlin Fitzgibbons (CD)
Account: Lauren Pulwer, Andrea Hoock, Andrea Delloiacono, Alda Abbracciamento
Strategy: Melissa Panasci, Taylor Brodie, Patrick White
Social: Missy Young
Dept W Design: Daniel Arenas, Lydia Bickal