For a brand that’s all about celebrating kids’ little moments in big ways, we created Camp Little Bites, a social series that empowers kids to conquer long summer days (and entertain parents who can relate).
Social content series: TikTok, IG Reels & YouTube
Website & IRL Content
To encourage campers everywhere to join the fun, we launched downloadable “Activity Badges” online and sent IRL sticker books to influencers, so parents had some fun summer inspiration and kids could play along from home.
Credits
CCO: Leslie Shaffer
Creative Directors: Abby Gross, Sara Cummings
Art Directors: Grace Geary, Jacqui Bontke
Copywriters: Kayla Hall, Caroline Stamy, Machen Davis
Producer: Aldo Hertz
Client: Little Bites
Director: Andrew Wonder, Tomorrow
Editor: Collin Goodspeed
Sound: Glen Landrum, Harbor
Color: Sal Malfitano, Nice Shoes